2023全球吉慶生肖設計大賽(癸卯兔年)征集令正式發(fā)布
賽事介紹
Competition Description
近年大賽宣傳海報
2023年是中國農歷癸卯兔年。溫和善良的兔在民間習俗中被尊崇為瑞獸,是純潔美好的象征。兔具有旺盛的生命力,寓意著(zhù)生生不息,多子多孫,長(cháng)壽吉祥。古時(shí)兔常與月亮一同出現,因此兔亦被稱(chēng)作“明月之靈”。
十二生肖是中華民族傳統文化的重要組成部分,富有吉祥如意、和諧美滿(mǎn)的美好寓意,不僅與國人血脈相融,也與分布于全世界的華人在情感上緊密相通。由北京市文化和旅游局與中央美術(shù)學(xué)院共同主辦的品牌文化活動(dòng)—全球吉慶生肖設計大賽(癸卯兔年),以中國生肖“兔”的形象為設計主題,面向全球征集優(yōu)秀設計作品,旨在向全球傳播中國的生肖文化和春節文化,用設計語(yǔ)言融貫與促進(jìn)海內外文化交流,賦予中國傳統生肖以新的生命力與影響力,講好中國故事,傳播好中國聲音。
2023 is the Guimao Year of the Rabbit in Chinese Lunar Calendar.Docile and gentle,the rabbit is a symbol of purity and beauty,and is adored as an auspicious animal in Chinese folk customs.Characterized by exuberant vitality,the rabbit symbolizes endless life,a big family with many children,longevity and good fortunes.In ancient times,the rabbit often appeared together with the moon,hence its reputation as"the spirit of the bright moon".
The Chinese Zodiac represents an important part of Chinese traditional culture,and conveys wishes for good fortunes,harmony and happiness.As part of the cultural genes of Chinese people,the Chinese Zodiac is an emotional bond connecting all the people of Chinese descent across the world.The Global Zodiac Design Competition(Guimao Year of the Rabbit)is a signature cultural event co-sponsored by the Beijing Municipal Bureau of Culture and Tourism and the Central Academy of Fine Arts.Adopting the image of Chinese Zodiac"Rabbit"as its theme,the event collects excellent design works from all across the world,aimed at spreading the Chinese culture of Zodiac and Spring Festival and promoting cultural exchanges through design.The event is an effort to give new vitality and influence to the Chinese Zodiac,by telling China’s stories and communicating the Chinese voice.
征集方向
Design Direction
01
平面設計單元、多媒體及交互設計單元
Graphic design,multi-media and interactive design
參賽者需要圍繞兔年生肖形象和寓意結合中國春節元素,進(jìn)行平面設計創(chuàng )作,或以兔年生肖形象為創(chuàng )作來(lái)源,設計出積極向上、充滿(mǎn)趣味和具有中國韻味的特色作品。每件作品表現形式不限,可以采用二維、三維、網(wǎng)頁(yè)設計、UI設計、APP設計、廣告/影視/新媒體短片(15秒以上,3分鐘以?xún)?,風(fēng)格不限)或交互設計等表現形式。
?。?)兔年“歡樂(lè )春節”標識(logo)、主題海報、VI延展設計等。
?。?)兔年主題IP形象設計。
?。?)兔年系列化平面設計/產(chǎn)品包裝設計等。
Participants should create graphic design works centered around the image and meaning of the Year of the Rabbit while incorporating the elements of the Chinese New Year.They may also draw inspiration from the image of the Year of the Rabbit to design positive,interesting and characteristic works showcasing the charm of the Chinese culture.There is no restriction on the form of representation,including but not limited to 2D,3D,web design,UI design,APP design,advertisement/film/new media short film(between 15 seconds and 3 minutes,no style restrictions),and interactive design.
(1)Image logo,themed poster,VI extension design,IP image design of the Rabbit Zodiac and“Happy Chinese New Year”.
(2)IP image design with the theme of the Year of the Rabbit.
(3)Graphic/product packaging design series with the theme of the Year of the Rabbit,among others.
02
產(chǎn)品設計單元
Product design
參賽者可結合兔年生肖的形象和寓意設計主題文創(chuàng )產(chǎn)品。產(chǎn)品設計可融合中國春節、傳統手工藝及傳統生肖文化等元素。作品應能體現對傳統生肖文化的回顧與展望、傳承與創(chuàng )新。產(chǎn)品形式、外觀(guān)不限,應注重產(chǎn)品的文化屬性、工藝性與創(chuàng )意性。兔年系列化文創(chuàng )產(chǎn)品設計優(yōu)先推薦。
?。?)生肖兔與文創(chuàng )產(chǎn)品、傳統手工藝設計。
?。?)生肖兔與現代生活、文化娛樂(lè )等相結合。
?。?)生肖兔主題服裝、飾品及紡織品設計。
?。?)生肖兔主題家居生活用品、辦公用品、文具、玩具、電子產(chǎn)品設計。
We welcome cultural and creative products designed based on the images and implications of Chinese Zodiac Rabbit.The design may incorporate such elements as Chinese Spring Festival,traditional craftsmanship and the Chinese Zodiac culture.The design works shall revisit the traditional culture of the Chinese Zodiac with a prospect for the future,to highlight both tradition and innovation.Without restrictions to form and appearance,such products shall emphasize cultural attribute,craftsmanship and creativity.Cultural and creative product series with the theme of the Year of the Rabbit will be preferred.
(1)Designs of cultural and creative products that reflect the theme of Zodiac Rabbit and incorporate traditional craftsmanship;
(2)Designs incorporating Chinese Zodiac Rabbit elements into modern life,culture and entertainment,etc.;
(3)Designs of clothing,accessories and textiles with the theme of Zodiac Rabbit;
(4)Designs of household items,office supplies,stationery,toys and electronic products with the theme of Zodiac Rabbit.
03
圓明園專(zhuān)題設計單元
Yuanmingyuan theme design
結合“生肖+圓明園”IP進(jìn)行設計創(chuàng )作,深入挖掘中國傳統文化內涵,突出展現傳統生肖文化魅力,突出產(chǎn)品設計的落地轉化的可能性與時(shí)尚藝術(shù)性。
設計作品不限于平面設計、產(chǎn)品設計等。
Designs in this section should integrate the IP of“Zodiac+Yuanmingyuan”through a meaningful representation of Chinese traditional culture,and the charm of traditional Zodiac culture in particular.Designs that prioritize both the practical and artistic aspects of the products are specially encouraged.
The designs are not limited to graphic and product designs.
比賽時(shí)間
Competition Timeline
賽事整體時(shí)間
Duration of Competition
?。ū本r(shí)間)
2022年7月29日——2022年10月30日
July 29,2022–October 30,2022
(Beijing Time)
作品上傳時(shí)間
Design Submission
?。ū本r(shí)間)2022年7月29日——2022年10月9日
July 29,2022-October 9,2022(Beijing Time)
作品上傳截止時(shí)間
Deadline for Submission
?。ū本r(shí)間)2022年10月9日23:59
23:59,October 9,2022(Beijing Time)
線(xiàn)上評審時(shí)間
Time for Online Evaluation
2022年10月上旬
Early October,2022
線(xiàn)上作品評審入圍中評公布時(shí)間
Time for Online Mid-term Evaluation
2022年10月下旬
Late October,2022
線(xiàn)下最終評審時(shí)間
Final Offline Evaluation
2022年10月底
End of October,2022
最終獲獎名單公布時(shí)間
Announcement of Award Winners
2022年11月
November,2022
報名方式
Registration
各個(gè)國家、地區參賽的高校、企業(yè)、設計工作室、獨立設計師均可以團體及個(gè)人的身份,在規定時(shí)間內通過(guò)線(xiàn)上、線(xiàn)下形式報名參與賽事。
參賽方式:
1.登錄賽事指定網(wǎng)站www.bocec.cn的賽事活動(dòng)版塊;
2.關(guān)注“北京海外文化交流”微信公眾號輸入“吉慶生肖”進(jìn)入報名頁(yè)面;
3.通過(guò)賽事宣傳媒體進(jìn)入指定參與賽事頁(yè)面進(jìn)行賽事參與。
Universities,enterprises,design studios and independent designers from various countries and regions can sign up either as groups and individuals for the competition online and offline within the specified time.
Ways of the participation:
1.The participant could register on the designated website www.bocec.cn;
2.Follow the WeChat official account of"Beijing Overseas Cultural Exchanges",type the"Zodiac Design Competition"to enter the page of Competition application;
3.Enter the designated Competition webpage through the Competition’s media platforms.
獎項設置
Awards
/////////////////////////////
平面設計單元、多媒體及交互設計單元獎項
Prizes for the graphic design,multimedia and interactive design section
一等獎1名
One winner of the first prize
獲得獎金10000元(稅前)
一等獎證書(shū)
awarded CNY 10,000(pre-tax)
and the 1st prize certificate
二等獎2名
Two winners of the second prize
獲得獎金5000元(稅前)
二等獎證書(shū)
awarded CNY 5,000(pre-tax)
and the 2nd prize certificate
三等獎3名
Three winners of the third prize
獲得獎金2000元(稅前)
三等獎證書(shū)
awarded CNY 2,000(pre-tax)
and the 3rd prize certificate
優(yōu)秀獎10名
Ten winners of the excellent prize
獲得獎金1000元(稅前)
優(yōu)秀獎證書(shū)
awarded CNY 1,000(pre-tax)
and the excellent prize certificate
入圍獎20名
Twenty winners of the finalist prize
頒發(fā)入圍獎證書(shū)
awarded the finalist prize certificate
產(chǎn)品設計單元獎項設置
Prizes for the product design section
一等獎1名
One winner of the first prize
獲得獎金10000元(稅前)
一等獎證書(shū)
awarded CNY 10,000(pre-tax)
and the 1st prize certificate
二等獎2名
Two winners of the second prize
獲得獎金5000元(稅前)
二等獎證書(shū)
awarded CNY 5,000(pre-tax)
and the 2nd prize certificate
三等獎3名
Three winners of the third prize
獲得獎金2000元(稅前)
三等獎證書(shū)
awarded CNY 2,000(pre-tax)
and the 3rd prize certificate
優(yōu)秀獎10名
Ten winners of the excellent prize
獲得獎金1000元(稅前)
優(yōu)秀獎證書(shū)
awarded CNY 1,000(pre-tax)
and the excellent prize certificate
入圍獎20名
Twenty winners of the finalist prize
頒發(fā)入圍獎證書(shū)
awarded the finalist prize certificate
圓明園設計獎
Yuanmingyuan design award
結合圓明園十二生肖歷史文脈進(jìn)行平面及產(chǎn)品設計,評選出優(yōu)秀獎30名,頒發(fā)獲獎證書(shū)。
大賽另設專(zhuān)業(yè)組織獎,從報名數量最多的院校內,根據設計作品質(zhì)量,評選出10組教師組織獎,獲得獎金各2000元(稅前)及獲獎證書(shū)。
For graphic and product designs that take the 12 bronze heads of Zodiac animals in Yuanmingyuan as the source of inspiration,30 honorable mention prizes will be given,with prize certificates.
The Competition also offers a professional organization award.Based on the evaluation of design quality,10 groups of participants from colleges and universities will be given the organization award,each with a prize of 2,000 yuan(pre-tax)and a prize certificate.
全球吉慶生肖大賽部分作品
作品設計要求
Design Requirements
1.作品內容和形式遵守中國法律法規和相關(guān)政策,不得違背社會(huì )道德,不得違背公序良俗。
2.作品內容和形式不得出現色情、暴力、侵犯他人隱私及不宜公開(kāi)傳播的內容。
3.作品內容和形式不得侵犯宗教的特定禁忌。
4.作品內容和形式能夠充分體現中國文化元素,具有一定的國際傳播能力,表達積極向上健康的價(jià)值觀(guān)和中國文化內涵。
5.所有參賽作品一律為原創(chuàng )設計,應緊扣大賽主題,獨具創(chuàng )意,且具有感染力和良好的視覺(jué)效果。
6.團體作品每件(套)作者不超過(guò)3人(二維、三維動(dòng)畫(huà)不超過(guò)5人)。系列作品視為一件(套)作品。
1.The design works,in content and form,shall comply with Chinese laws and regulations as well as relevant policies,without offending public order or good morals.
2.The design works,in content and form,shall be free of pornography,violence,infringement of others’privacy or any content unsuitable for publicity.
3.The design works,in content and form,shall not violate any specific religious taboo.
4.The design works,in content and form,shall fully exhibit Chinese cultural elements,with a certain capacity of international communication.The works should express positive values in addition to expressing Chinese cultural essence.
5.All participants must ensure that their works are original and closely related to the Competition theme,and show creativity,appeal and sound visual effects.
6.Maximum 3 authors for each piece(set)of group works(Maximum 5 authors for 2D and 3D animations).A series of works will be regarded as one piece(set).
作品規格要求
Specification Requirements
1.作品設計風(fēng)格、外觀(guān)、表現形式不限,使用軟件不限。以電子稿形式提交,寬大于500px,高大于600px,請上傳RGB模式的jpg、jpeg、png格式的作品,文件大小不超過(guò)15MB,并附上簡(jiǎn)要闡述創(chuàng )意說(shuō)明。
2.產(chǎn)品設計作品應包括產(chǎn)品名稱(chēng)、效果圖、設計說(shuō)明、材質(zhì)工藝說(shuō)明等,其中效果圖要體現作品的整體、局部細節等效果。
3.多媒體、交互設計參賽作品,視頻時(shí)長(cháng)15秒以上3分鐘以?xún)?。?huà)面分辨率必須達到480*274P或以上,視頻格式為flv、mpg、avi、wmv、mov、asf、rm、rmvb、mkv、m4v、mp4,文件內容最大500MB。視頻內容可以是:紀實(shí)類(lèi)、劇情類(lèi)、動(dòng)畫(huà)類(lèi)、MV類(lèi)等,參賽者把握主題自行創(chuàng )作。
4.作品版面上不得出現作者單位、姓名(包括英文或拼音縮寫(xiě))或與作者身份有關(guān)的任何圖標、圖形及其他信息提示。
5.作者應保留300dpi的可用于媒體傳播、設計印刷生產(chǎn)的位圖源文件或矢量文件(如AI、CDR、PSD、PNG等格式),以便選中后提供給主辦方用于線(xiàn)下活動(dòng)宣傳。
1.No restrictions on design style,appearance and form of representation,nor on the software used.The work shall be submitted in the form of electronic copy with resolution width>500px and height>600px.Upload the work in jpg,jpeg or png format under the mode of RGB,with the file size≤15MB.Please briefly explain your ideas of design.
2.The product design work shall include product name,final effect images,design description,material and process description,etc..The final effect images shall show the overall and partial effects of the work.
3.For multi-media,interactive design work,a video shall be provided with a duration between 15 seconds and 3 minutes.Moreover,the video shall be in flv,mpg,avi,wmv,mov,asf,rm,rmvb,mkv,m4v or mp4 format,with the resolution of 480*274 px or above and a maximum size of 500MB.The video genre can be documentary,drama,animation,MV,etc.
4.The layout of the design shall NOT include the designer’s name(including abbreviation in English or Chinese),institution or any logo,graphics or other information related to the designer’s identity.
5.The designer shall prepare 300dpi bitmap source file or vector file(such as files in AI,CDR,PSD,PNG)for media transmission,design printing and production,so that he/she can submit such files to the organizers for offline publicity and promotion as required after his/her works is selected.
評委名單
Jury
柳冠中
Liu Guanzhong
清華大學(xué)美術(shù)學(xué)院責任教授、博士生導師;中關(guān)村工業(yè)設計產(chǎn)業(yè)協(xié)會(huì )會(huì )長(cháng);京津冀設計產(chǎn)業(yè)聯(lián)盟理事長(cháng);中國工業(yè)設計協(xié)會(huì )榮譽(yù)副會(huì )長(cháng);中國工業(yè)設計奠基人。
Professor and doctoral advisor of Academy of Arts and Design,Tsinghua University;chairman of Zhongguancun Industrial Design Association;president of Beijing-Tianjin-Hebei Design Industry Alliance;honorary vice president of China Industrial Design Association;one of the founders for industrial design in China.
棗林
Zao Lin
北京工業(yè)大學(xué)藝術(shù)設計學(xué)院展示設計專(zhuān)業(yè)主任;中國工藝美術(shù)學(xué)會(huì )理事;hofo聯(lián)合創(chuàng )始人。
Director of exhibition design program,School of Arts&Design,BJUT;member of China National Arts and Crafts Society;and HOFO co-founder.
謝勇
Xie Yong
北京理工大學(xué)設計藝術(shù)學(xué)院副教授、碩士生導師;易造工業(yè)設計(北京)有限公司總經(jīng)理;中關(guān)村工業(yè)設計產(chǎn)業(yè)協(xié)會(huì )秘書(shū)長(cháng)兼副會(huì )長(cháng)、中國工業(yè)設計協(xié)會(huì )理事;一又科技聯(lián)合創(chuàng )始人兼CEO。
Associate professor and master advisor of School of Design and Arts,BIT;general manager of Emade Industrial Design(Beijing)Co.,Ltd.,general secretary and vice chairman of Zhongguancun Industrial Design Association,member of China Industrial Design Association,and YIYO Technology cofounder and CEO.
郝凝輝
Hao Ninghui
中央美術(shù)學(xué)院城市設計學(xué)院副院長(cháng)、教授、設計學(xué)科博士生導師,教育部2020年青年“長(cháng)江學(xué)者”。
Vice Dean and Professor of the School of Urban Design of the Central Academy of Fine Arts,Doctoral advisor(design),Youth Scholar in“Yangtze River Scholars”of the Ministry of Education in 2020.
向勇
Xiang Yong
北京大學(xué)藝術(shù)學(xué)院教授、博士生導師;北京大學(xué)文化產(chǎn)業(yè)研究院院長(cháng);國家“萬(wàn)人計劃”哲學(xué)社會(huì )科學(xué)領(lǐng)軍人才。
Professor and Doctoral Supervisor,School of Arts,Peking University;President of Institute for Cultural Industries,Peking University;leading talent in philosophy and social sciences of the national"Ten Thousand Talents Program".
吳曉敏
Wu Xiaomin
中央美術(shù)學(xué)院圓明園研究中心執行主任,建筑學(xué)院歷史理論研究中心主任,教授,設計學(xué)科博士生導師;公共藝術(shù)/文創(chuàng )設計師。
Executive Director of Center for Yuanmingyuan Studies,Central Academy of Fine Arts;Director and Professor of Historical Theory Research Center of School of Architecture,Doctoral Supervisor of Design at Central Academy of Fine Arts;public art/creative designer.
唐克揚
Tang Keyang
清華大學(xué)未來(lái)實(shí)驗室首席研究員,美術(shù)學(xué)院、建筑學(xué)院博士生導師。
Chief Researcher of The Future Laboratory,Tsinghua University;Doctoral Supervisor of Academy of Arts&Design and School of Architecture,Tsinghua University.
作品上傳要求
Requirements for
Work Uploading
1.網(wǎng)絡(luò )報名,電子稿上傳,登錄活動(dòng)官網(wǎng)上傳作品。
2.同一用戶(hù)的多個(gè)作品,請每一件參賽作品上傳一次,產(chǎn)生一個(gè)獨立的作品鏈接。
3.作品登記表(電子版)以線(xiàn)上注冊形式填報。
1.To register online and upload the electronic files,please log on to the official website and click“Participate in the Competition”to upload your works.
2.If the same user submits more than one piece of work,please upload your works separately so as to create an independent link for each work.
3.The registration form(electronic version)shall be filled in online.
注意事項(版權申明)
Notes
(copyright declaration)
依據國家有關(guān)法律法規,凡主動(dòng)提交作品的“參賽者”或“作者”,主辦方認為其已經(jīng)對所提交的作品版權歸屬作如下不可撤銷(xiāo)聲明:
1.原創(chuàng )聲明:最終參賽作品及個(gè)人代表作品均是參賽者原創(chuàng )作品,未侵犯任何他人的任何專(zhuān)利、著(zhù)作權、商標權及其他知識產(chǎn)權;該作品未在報刊、雜志、網(wǎng)站及其它媒體公開(kāi)發(fā)表,未申請專(zhuān)利或進(jìn)行版權登記的作品,未參加過(guò)其他比賽,未以任何形式進(jìn)入商業(yè)渠道。否則,主辦單位將取消其參賽入圍與獲獎資格,收回獎金、榮譽(yù)證書(shū)及并保留追究法律責任的權利。
2.參賽作品知識產(chǎn)權歸屬:原創(chuàng )的作品獲取任意獎項后,獲獎?wù)咝韬炗喸摣@獎作品的知識產(chǎn)權轉讓承諾書(shū)并提交源文件,獲獎作品除作者署名權以外的全部著(zhù)作權歸大賽主辦方所有,大賽主辦方對所有獲獎作品擁有發(fā)布、展示和宣傳等權利,并有使用于商業(yè)用途的權利。其他任何單位和個(gè)人(包括作者本人)未經(jīng)授權不得以任何形式對作品轉讓、復制、轉載、傳播、摘編、出版、發(fā)行、許可使用。
3.參賽者提交作品之前,已仔細閱讀上述條款,充分理解并表示同意。否則,主辦單位將有權取消其參賽、入圍與獲獎資格,收回獎金及獲獎證書(shū)。
In accordance with the relevant laws and regulations of China,the organizers believe that“participants”and“authors”submitting their works on a voluntary basis have made the following irrevocable statements on the copyrights of the works submitted:
1.Originality statement:the works submitted for the Competition and personal representative works are all original works of the participants without infringement of any patent,copyright,trademark right or other intellectual property right of any third party;these works have not been publicized in any newspaper,magazine,website or other media,and have not applied for any patent or been registered for copyright,or participated in other competitions or entered the commercial channel in any manner.Otherwise,the organizers will cancel the qualification of the author for shortlisting and awards,revoke prize and prize certificate given to them,and reserve the right to further investigate the participant’s legal responsibilities.
2.Ownership of the works-related intellectual property rights:After an original design wins any award,its author shall sign the letter of commitment for transferring the works-related intellectual property rights,and submit the source file of the award-winning work.All related copyrights of the work other than the relevant authorship belong to the competition organizers,and the competition organizers have the rights to distribute,display or promote all award-winning works or use such works for commercial purposes.Without authorization,any other establishment or individual(including the author)is prohibited to transfer,copy,duplicate,reprint,disseminate,excerpt,publicize,distribute or license such works in any manner.
3.Before submitting their works,the participants have carefully read,fully understood and acknowledged the above terms and clauses.Otherwise,the competition organizers are entitled to cancel their qualification for participation,shortlisting and awards,and revoke the prize and the prize certificate given to them.
聯(lián)系方式
Competition Contact
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全球吉慶生肖設計大賽(癸卯兔年)組委會(huì )
聯(lián)系人:廖老師、蘇老師
聯(lián)系電話(huà):15810022128,15110093819
郵箱:389409498 qq.com(不用于大賽提交作品使用)
Organizing Committee of 2023 Global Zodiac Design Competition(Guimao Year of the Rabbit)
Contact persons:Liao/Su
Tel.:+86 15810022128/+86 15110093819
E-mail:389409498 qq.com(not for work submission)
組織機構
主辦單位
北京市文化和旅游局
中央美術(shù)學(xué)院
承辦執行單位
北京市海外文化交流中心
中央美術(shù)學(xué)院協(xié)同創(chuàng )新辦公室
中央美術(shù)學(xué)院圓明園研究中心
聯(lián)合承辦單位
北京市海淀區圓明園管理處
北京市海淀區文化發(fā)展促進(jìn)中心
北京風(fēng)知力品牌管理顧問(wèn)有限公司
中央美術(shù)學(xué)院城市設計學(xué)院
北京市中關(guān)村工業(yè)設計產(chǎn)業(yè)協(xié)會(huì )
北京工業(yè)大學(xué)
Organizers
Sponsors
Beijing Municipal Bureau of Culture and Tourism
Central Academy of Fine Arts
Organizers
Beijing Overseas Culture Exchanges Center
Collaborative Innovation Office,Central Academy of Fine Arts
Center for Yuanmingyuan Studies,Central Academy of Fine Arts
Co-organizer
Yuanmingyuan Administrative Office,Haidian District,Beijing
Haidian Cultural Development Promotion Center
Beijing Beforewind Brand Management Consultancy Co.,Ltd.
School of Urban Design,Central Academy of Fine Arts
Beijing Zhongguancun Industrial Design Association
Beijing University of Technology
https://mp.weixin.qq.com/s/r4L9KecuNj4GjSBRbAY65Q