創(chuàng )造不是來(lái)自智力，而是來(lái)源于內在需要的游戲本能。創(chuàng )造性頭腦與它所鐘愛(ài)的對象玩耍。

——卡爾·榮格

The creation of something new is not accomplished by the intellect, but by the play instinct acting from inner necessity. The creative mind plays with the object it loves.  

—Carl Jung

IP

“華峰材料應用創(chuàng )新設計大獎”由華峰集團聯(lián)合國際競賽平臺 Young Bird Plan 共同發(fā)起，旨在通過(guò)召集國內外設計師群體及愛(ài)好者參與，通過(guò)植入華峰集團品牌理念、DNA、產(chǎn)品特性等，聚合青年設計師的創(chuàng )新思維，獲得具有前瞻性、多樣化的產(chǎn)品應用設計作品，以設計推動(dòng)研發(fā)并拓展更廣泛的材料應用創(chuàng )新領(lǐng)域。設計作品體現華峰集團的核心價(jià)值觀(guān)：共同目標、共同創(chuàng )業(yè)、共同利益、共同發(fā)展；品牌理念：創(chuàng )新、品質(zhì)、綠色、共享。

Huafon Material Application Innovation Design Award” is initiated and hosted jointly by Huafon Group and the international competition platform, Young Bird Plan. It invites all the talented professional designers and passionate amateur artists worldwide. By collecting innovative ideas of young designers, forward thinking and diversified design works of products application, the competition aims at encouraging the product research and development to extend to a broader field of innovative materials application through creative designs. It also showcases Huafon Group’s brand concept, corporate identity and the characteristics of products. The design works shall present Huafon Group’s core value – united goal, business with general interest, benefit all, develop together, as well as its brand concept – innovation, quality, green and sharing.

—— 競賽背景/Background——

 在制造業(yè)眾多門(mén)類(lèi)的垂直細分產(chǎn)品市場(chǎng)中，“隱形冠軍”企業(yè)或者“專(zhuān)精特新”企業(yè)及“單項冠軍”企業(yè)，擁有強勁的創(chuàng )新能力，韌性十足的發(fā)展動(dòng)力，其專(zhuān)注在產(chǎn)業(yè)鏈的某個(gè)環(huán)節，聚焦核心主業(yè)不斷研發(fā)、不斷創(chuàng )新，承擔了推動(dòng)產(chǎn)業(yè)鏈、供應鏈、創(chuàng )新鏈持續發(fā)展的角色，為經(jīng)濟增長(cháng)注入活力。

In manufacturing industry, there are many “hidden champion” companies or specialized new enterprises, which focus on specific new material as well as process technology in the production.  The innovation and ingenuity of these enterprises enabled the brand owners and designers to create unique and highly competitive new products in the market, which have continuously driven the innovation and growth in the value chain.  

整個(gè)德國境內分布著(zhù)數量眾多的“隱形冠軍”，根據德國聯(lián)邦外貿與投資署的數據，德國每100萬(wàn)人口擁有16家隱形冠軍企業(yè)，這一比例為全球最高。

Numerous hidden champions are distributed throughout Germany. According to the data of Germany Trade & Invest (GTAI), there are 16 “hidden champions” in every 1 million people, which is the highest ratio in the world.

在新材料領(lǐng)域，材料的變革推動(dòng)了設計的創(chuàng )新，好的材料讓設計師創(chuàng )造出功能與美觀(guān)兼具的產(chǎn)品，使其引領(lǐng)設計新趨勢。材料的恰當挑選與巧妙運用，賦能了人們多樣化的生活方式，營(yíng)造了更多的美好和幸福感。尤其是天馬行空的設計構思，需要有相應的材料支撐才能落地。

In the field of new materials, the reform of materials boosts the innovation in design. Good materials can help designers to create practical and aesthetic products and lead new design trends. A smart selection of materials in a matching application enables the public to enjoy a diversified lifestyle to seek for new wonder and happiness. It is very important to have the right new materials to support various novel designs. 

美國耐克依靠中底緩震科技系列氣墊產(chǎn)品，保持了數十年的穩定增長(cháng)。

Nike keeps a steady growth on its footwear products over the decades for leading edge based on the midsoles with cushioning technologies used in its products.

加拿大lululemon的增長(cháng)秘訣是以材料創(chuàng )新推動(dòng)產(chǎn)品創(chuàng )新，其新型面料解決了瑜伽服普遍存在舒適性差、排汗性差、不夠貼身等問(wèn)題。

Lululemon’s secret for growth is to develop products by innovative materials. Its new fabrics help solve the problems of poor performance for comfort, perspiration and fitting in typical yoga apparel.

美國福特汽車(chē)公司以開(kāi)放創(chuàng )新的理念不斷探索新材料應用。例如，石墨烯增強型聚氨酯PU泡沫用于北美車(chē)輛的頂襯、門(mén)板、地毯下，以降低汽車(chē)噪音，減輕汽車(chē)重量。

Ford Motor Company, based on the concept of open innovation, consistently explores the application of new materials. For example, the grapheme-enhanced polyurethane (PU) foam that lowers noise and weight in vehicles is widely used in head liners, door panels and under the carpet of Ford’s automobiles in North America.

創(chuàng )新，是華峰集團高速發(fā)展的強勁引擎。在過(guò)去三十年中，作為以化工新材料為主業(yè)的中國500強企業(yè)，華峰集團在新材料、新能源、節能環(huán)保等領(lǐng)域，加快創(chuàng )新，持續加強前瞻性基礎性技術(shù)研究，不斷引領(lǐng)化工行業(yè)向國際一流高品質(zhì)新材料領(lǐng)域進(jìn)軍，提高資源利用效率，促進(jìn)可持續發(fā)展。

Innovation is a powerful engine for Huafon Group’s development. Over the past 30 years, as a Top 500 Chinese enterprise with focus on chemical engineering new materials, Huafon Group has accelerated research and development of innovative products in the fields of new materials, new energy and energy saving environmental protection. With the forward thinking technologies and basic research, it consistently leads the chemical engineering industry and expands into world class good quality field of new materials by highly effective use of resources and sustainable development.

華峰集團致力于合作伙伴的成功創(chuàng )新，以相同的價(jià)值觀(guān)彼此成就產(chǎn)業(yè)鏈客戶(hù)。華峰集團擁有聚氨酯原液、聚氨酯樹(shù)脂、氨綸長(cháng)絲、超纖材料、尼龍66、TPU、己二酸、環(huán)己酮、聚酯多元醇、鋁箔材料等產(chǎn)品。產(chǎn)品體現了品質(zhì)化、差異化、輕量化、環(huán)保型等特色。圍繞“用新創(chuàng )享生活”，如何在設計中創(chuàng )新應用材料，是華峰集團在本次競賽中著(zhù)力探討的課題。

Huafon Group, based on the same values as the clients of the industry chain, strives for helping the successful innovation of its partners. Huafon Group specializes in quality, differentiated, lightweight and green products that include PU system, PU resin, Spandex, Microfiber, TPU, Nylon 66 chips, Adipic acid, Cyclohexanone, Polyester polyol, Aluminum foil materials, etc. The question is how to innovatively apply materials to the design? Building upon the motto “New Materials New Life”, Huafon Group strives to provide the best solution.

華峰材料展示/Huafon’s Materials Display

本次競賽由華峰集團聯(lián)合國際競賽平臺 Young Bird Plan 共同發(fā)布。競賽分為三個(gè)類(lèi)別：鞋類(lèi)、服裝類(lèi)、綜合類(lèi)，以“用新創(chuàng )享生活”為主題，可結合華峰集團材料進(jìn)行創(chuàng )作，設計產(chǎn)品需符合華峰文化、價(jià)值觀(guān)及其產(chǎn)品的特質(zhì)。競賽鼓勵設計師通過(guò)對材料和工藝的深刻理解，與設計相結合，做出有特色的原創(chuàng )設計作品。

Hosted jointly by Huafon Group and the international competition platform, Young Bird Plan, the competition includes three categories: Footwear, Apparel and Comprehensive. With the theme of “New Materials New Life”, the design can be created in combination with Huafon Group’s materials and presents Huafon’s culture, value and the characteristics of products. The talented designers are encouraged to combine the deep understanding of material and process with the design and to submit unique and original design works.

華峰材料應用/Huafon’s Materials Application

本次競賽旨在通過(guò)召集國內外設計師群體及愛(ài)好者參與，通過(guò)植入品牌理念、DNA、產(chǎn)品特性等，聚合青年設計師的創(chuàng )新思維，獲得具有前瞻性、多樣化的產(chǎn)品應用設計作品，以設計推動(dòng)研發(fā)并拓展更廣泛的材料應用創(chuàng )新領(lǐng)域。

This competition aims at calling for the participation of talented designers and passionate amateurs domestically and worldwide. With the goal of collecting innovative ideas of young designers as well as forward thinking and diversified design works of products application, the competition aims at encouraging the research and development and extending a wider field for innovative materials application through the design. It also showcases Huafon Group’s brand concept, DNA and the characteristics of products.

華峰材料應用/Huafon’s Materials Application

—— 評委陣容Panel of Judges——

—— 設計需求Design Requirements——

1.本次競賽分為三個(gè)類(lèi)別：鞋類(lèi)、服裝類(lèi)、綜合類(lèi)。其中，綜合類(lèi)包括但不限于個(gè)護、電器、穿戴設備、家居、玩具、箱包、交通、醫療、包裝等。

2.設計一個(gè)/多個(gè)類(lèi)別的單品或者一套產(chǎn)品組合，可跨類(lèi)別設計。

3.材料不限，設計可結合華峰產(chǎn)品，考慮符合華峰產(chǎn)品的特質(zhì)。

4.參賽者必須確保設計作品為原創(chuàng )作品，且在競賽期間確保參賽者本人擁有版權。已參加其他工業(yè)設計競賽獲獎的作品不可參賽。

5. 設計可落地、可打樣展示。

1. Entries must belong to one of the following categories: Footwear, Apparel and Comprehensive. The Comprehensive category includes but not limit to personal care, household appliances, smart wearable, home decoration, toys, luggage and bags, transport, medical, packaging, etc.

2. A single product or portfolio that belongs to either one category or several categories is allowed. A cross-category design is allowed.

3. There is no limitation on product materials. It can combine the design with Huafon’s products and present the characteristics of Huafon’s materials.

4. Entrants must ensure that your submission is original and you own the copyright during the competition. The submission of a design work awarded by other industrial competitions is prohibited.

5. The functionality and feasibility for production of the design shall be taken into account. The prototype can be produced.

—— 考核標準/Evaluation Criteria ——

1.符合華峰品牌文化和價(jià)值觀(guān)。

- 企業(yè)愿景：成為國際一流的新材料合作伙伴。

- 企業(yè)使命：用新創(chuàng )享生活。

- 核心價(jià)值觀(guān)：共同目標、共同創(chuàng )業(yè)、共同利益、共同發(fā)展。

- 品牌理念：創(chuàng )新、品質(zhì)、綠色、共享。

2.創(chuàng )新應用材料，可結合華峰產(chǎn)品，充分展現華峰材料的特質(zhì)。

3.考慮實(shí)用和美觀(guān)，合理配色。符合材料應用市場(chǎng)需求。符合現代時(shí)尚生活方式。

4.考慮材料與工藝成本，設計作品本身具有可制造性，3強獲獎作品將獲得打樣和線(xiàn)下展示機會(huì )。

5.考慮健康環(huán)保、可持續性要求。

1. It shall comply with Huafon’s brand culture and value.

- Vision: Become a leading global partner of new materials

- Mission: New materials, new life

- Core value: Common goal, Common business, Common benefit, Common development

- Brand concept: Innovation, quality, green and sharing

2. Innovative application of materials. It can combine the design with Huafon’s products and fully presents the characteristics of Huafon’s materials.

3. Practical, aesthetic and reasonable color matching. It shall meet the needs of the material application markets. It shall reveal a modern lifestyle and a contemporary fashion.

4. The design shall take the materials and process cost into consideration, and it should be capable of manufacturing. Top 3 is given the chance of prototype for work and exhibition offline.

5. Health, environmental protection and sustainability must be taken into consideration.

 —— 競賽資料包/Competition Documents ——

1.華峰集團宣傳片

2.華峰集團畫(huà)冊

3.華峰材料產(chǎn)品信息

1. Huafon Group Corporate Video

2. Huafon Group Brochure

3. Huafon’s Materials Products Information

—— 設計案例/Design Cases ——

 日本Asics跑鞋Metaride AMU by 隈研吾

Asics Running Shoes Metaride AMU by Kengo Kuma

Metaride AMU是建筑師隈研吾與日本跑鞋運動(dòng)品牌Asics（亞瑟士）的聯(lián)名款。設計圍繞“降低動(dòng)能資源”的環(huán)保理念，旨在以一種輕盈綠色的方式享受跑步。將日式傳統竹制工藝yatara融入鞋面設計，將當下流行的襪套鞋與納米纖維素制成的線(xiàn)條組合，栓口式綁帶，鞋面巧妙地形成了品牌特色標志。鞋底分為兩部分，黃褐色木制中底采用環(huán)保復合木材材料制作，搭配白色大底；鞋跟部分為減震膠質(zhì)材料搭配歐斯萊泡棉與軟木內底，確保專(zhuān)業(yè)運動(dòng)鞋的緩沖能力。

The architect Kengo Kuma has collaborated with running shoes brand Asics to create a new Metaride AMU silhouette. With focus on the environmental protection concept “reducing energy consumption”, the design aims to provide a light and green running experience. Employing a traditional Japanese bamboo crafting technique called "yatara", the synthetic strips serve to hold the foot in place, and also form the Asics stripe graphic on the side. The underlying performance knit gives a sock-like feel, and a toggle lacing system secures things further. The dramatic all-white upper sits atop a tan midsole made from eco-friendly Flytefoam cellulose nanofiber, while a white outsole with gel insert at the heel provides traction and bounce.

Alo Yoga瑜伽褲

Alo Yoga Leggings

Alo Yoga（阿洛）瑜伽褲穿著(zhù)貼身舒適，外觀(guān)精美，具有抗微生物和超強吸濕排汗功能。Alo Yoga利用拼接、褶皺、印花等設計修飾腿部、臀部曲線(xiàn)，不僅美觀(guān)，同時(shí)從視覺(jué)上拉長(cháng)了腿的長(cháng)度。經(jīng)典款瑜伽褲的微壓縮布料具有包覆支撐功能，采用四向延展高性能布料，快干且吸濕排汗，高腰設計完整包覆，拉長(cháng)腿型。網(wǎng)紗瑜伽褲是一款熱銷(xiāo)單品，設計利用視覺(jué)修飾了肉肉的膝蓋，若隱若現中為沉悶的純色瑜伽褲增添了一抹性感。破洞瑜伽褲具有高街范，被歐美女星廣泛用于街拍。

Alo Yoga leggings sculpt, lift, contour and smooth, with technically-advanced fabrics and stylish designs. It has 4-way stretch that moves with you, moisture-wicking technology that pulls sweat away from the body and antimicrobial properties that keep odor in check and bacteria at bay. The High-Waist Airbrush Legging has an on-trend rise and all the best assets of the classic version, like no side seams and a yogi-tested fit that lifts and sculpts. It is moisture-wicking and odar resistant. The Yoga Coast Legging is a best seller. It offers secure coverage with stirrup foot detail, smooth seams and contemporary mesh blocking at side of leg and knee area. It infuses a sort of sexy style into the pure color leggings. The Ripped Legging is loved by celebrities for the high street style. It is widely used by celebrity fans from Europe and America for making a street-style look pop.

Fendi的Peekaboo手袋by Zaha Hadid

Fendi Peekaboo Handbag by Zaha Hadid

Fendi的Peekaboo手袋由建筑師Zaha Hadid（扎哈·哈迪德）為品牌慶祝在倫敦邦德街新店開(kāi)業(yè)設計。用層疊的油黑色皮革將 Peekaboo 手袋包裹起來(lái)，從側面看起來(lái)就像是一本書(shū)，里面的包體用黑色馬毛制成。此次手袋設計源于 Fendi的The Peekaboo Project慈善包袋項目。除了扎哈，品牌還邀請了 Adele、Gwyneth Paltrow、Cara Delevingne、Georgia-May Jagger 以及記者 Kate Adie 等十位杰出女性參與設計。這十款包袋通過(guò)慈善拍賣(mài)，所獲款項全部捐給英國慈善機構 Kids Company 。

Architect Zaha Hadid has designed a leather bag for Fendi, part of a collection of creations by famous UK-based women to be auctioned for British children's charity Kids Company. Zaha Hadid’s version of the Fendi Peekaboo bag features overlapping layers of black leather. The layers wrap around the base of the bag and fold up to cover the two larger sides. The sheets are staggered to look like "pages of a book". The inside is lined with petrol-coloured leather, and black horse hair is used for the sides. Hadid's design is one of 10 iterations of the Peekaboo bag in the collection, created to coincide with the opening of Fendi's New Bond Street store in London. Other designs were created by artist Tracey Emin, actresses Gwyneth Paltrow and Naomie Harris, models Cara Delevingne, Jerry Hall and her daughter Georgia-May Jagger, fashion illustrator Tanya Ling, singer Adele and journalist Kate Adie.

Under Armour 運動(dòng)口罩

Under Armour Sports Masks

Under Armour（安德瑪）男女同款運動(dòng)口罩，是一款可重復使用的防水性能面罩，旨在實(shí)現最大透氣性，并具有三層模型，專(zhuān)為運動(dòng)員設計，但不能防御病毒，主要用于運動(dòng)場(chǎng)景?？谡值娜龑咏Y構有助于保持其形狀，可遠離運動(dòng)員的臉，為運動(dòng)員提供額外的呼吸空間?？顾鈱颖砻娌捎霉饣拈g隔織物；內襯層和掛耳是專(zhuān)門(mén)的UA Iso-Chill面料；中間層是一層開(kāi)孔聚氨酯泡沫，作用是通風(fēng)透氣，同時(shí)能擋住水汽和汗液?？谡值谋菉A可調節，使其貼合鼻子不易滑落。

The Under Armour Sports Mask is made with high-performance UA materials, designed to be worn all day & when playing sports. It has a 3 layer system of spacer fabric, open-cell foam and UA Iso-Chill. Structured design sits up off the face & lips for added comfort & breathability. Water-resistant outer shell features smooth, breathable spacer fabric. Anti-microbial treatment on the inside layer to help keep mask fresh. Polyurethane open-cell foam lets air through but makes it hard for moisture & sweat to pass. UA Iso-Chill fabric on interior lining & ear loops feels cool to the touch for as long as you wear it. Fabric is soft & smooth for next to face comfort & moves moisture from your mouth to the insert layer. The soft, adjustable nose bridge is to secure it across the face.

Cork家具系列by Tom Dixon

Cork Furniture Collection by Tom Dixon

Cork家具系列是一個(gè)包括桌子、椅子、置物架的系統，由Tom Dixon品牌創(chuàng )意總監及宜家設計師Tom Dixon設計，為斯堪的納維亞美學(xué)風(fēng)格，采用環(huán)保的軟木和聚氨酯樹(shù)脂以93:7的比例作為材料，燒焦的家具具有深棕色色彩，圓潤的輪廓設計突顯了材料的光澤，對親子家庭十分友好。有趣的是，當密度達到一個(gè)標準后，軟木桌子在硬度上不比實(shí)木遜色，且肌理和質(zhì)感比混凝土或玻璃更具溫暖及柔和感，這一耐用、吸音、防火、防水的彈性材質(zhì)更受酒店和餐廳的設計所青睞。

The Cork collection, designed by Tom Dixon, the creative director of Tom Dixon brand and the designer of IKEA, features a shelf, stool and three tables, with chubby, rounded silhouettes that designed to let the material shine. The material was mixed with a small amount of polyurethane resin to bind it at a ratio of 93 percent cork to seven percent resin. The material is charred, and the family-friendly furniture pieces are brown and steer clear of an overly Scandinavian aesthetic. It can be continually recycled, even with the resin. It is interesting that when the density meets a certain standard the cork table is the same hard as the wooden one, with warmer texture and softer quality than the concrete or glass. The material is sound absorbent, fireproof, water resistant and durable. It is popular for the design of hotels and restaurants.

Please Hold Up系列凳by Stefano Bassan 和Gianluca Sigismondi

Please Hold Up Chair by Stefano Bassan and Gianluca Sigismondi

這款系列凳的設計在結構和椅子中取得了很好的平衡，完全采用聚氨酯泡沫UP40作為材料，呈現出四邊形的盒子形狀。乍一看，你會(huì )以為是混凝土，然而它卻非常的輕，十分有趣又很友好，將美學(xué)、形式、設計融為一體——柔軟的幾何圖案、雕塑似的外觀(guān)、耐久性。這款系列凳靠背高低不同，有的高，有的低，甚至有的沒(méi)有靠背，更像是一個(gè)臺凳，但均能作為凳子來(lái)使用。

Using a single material, polyurethane foam UP 40, the Please Hold Up Chair was created. It presented the correct proportions between a good structure and a chair. It comes in a boxy square shape and is very light. At first glance, it looks like it’s made of concrete, but it’s not. It appears to be fun and friendly. This furniture piece brings together aesthetics, form, and design. The uniqueness of the material allows the chair to show off soft geometries, a sculptural look, and durability. We see the Please Hold Up Chair in different styles and heights. There are chairs with a high backrest, while some have a low backrest. Others have nothing, so they appear to be more like stools. However, the chair can serve its purpose.

 Peugeot汽車(chē)內飾儲物槽

Peugeot Car Accessories – Storage

Peugeot新款308汽車(chē)是3008SUV的迭代版，其創(chuàng )新的內飾儲物槽為3D打印，采用熱塑性聚氨酯彈性體（TPU）作為材料，具有橡膠一般的彈性和塑料一般的耐久性。這款定制的儲物槽具有不同的功能，比如作為手機支架、太陽(yáng)鏡盒子、杯子支架等。設計的合作方還包括HP Inc.、M?der、ERPRO、BASF。

An innovative storage has been created specifically for the new Peugeot 308, the updated version of 3008SUV. It is 3D printed using a brand new flexible polymer, Ultrasint thermoplastic polyurethane (TPU). It is a perfect material for impact absorbing parts that require high elasticity and for flexible mesh-like structures. This customized storage has varied functions, for example, a sunglasses holder, a can holder and a phone/cardholder. The design partners also include HP Inc., M?der, ERPRO and BASF.

美的家用電器X巴斯夫

Midea X BASF

美的集團和巴斯夫共同探索巴斯夫先進(jìn)材料和創(chuàng )新解決方案在美的電器上的應用。美的家用電器包括冰箱、空調、洗衣機、凈水器、熱水器等。巴斯夫創(chuàng )新解決方案包括：聚氨酯絕緣材料，將改善家用電器的能耗和預期壽命；FormaldpureTM過(guò)濾系統將有助于消除室內的甲醛污染，保持室內空氣的清潔。這些家用電器均能滿(mǎn)足終端消費者對于健康和生活質(zhì)量的需求。

Midea Group collaborated with BASF to explore the application of advanced materials and innovative solutions in Midea’s household appliances. Midea’s electrical appliances portfolio includes refrigerators, air-conditioners, washing machines, water purifiers and water heaters, etc. BASF’s innovative solutions include polyurethane insulation materials that help improve the energy performance and life expectancy of household appliances, and Formaldpure? filters that can reduce indoor formaldehyde pollution and keep indoor air healthy for homeowners. These household appliances can meet the needs of end users for leading the healthy and quality-filled lives.

—— 作品提交Entry Submission ——

1. 方案需整體呈現于不少于 3張 A2 縱向圖紙上（上限5張），要求圖紙清晰，標注可讀（頁(yè)邊距10mm），包含：

-簡(jiǎn)短說(shuō)明文字：不超過(guò)1200字，及詳細標注材料工藝；

-報名編號：位于圖紙右上角，字體Arial，字號20；

-圖紙需包含立面圖、軸測圖、效果圖、細部圖、模型圖或爆炸圖等。

2. 提交格式統一為JPG，每張圖紙大小不超過(guò)10M；

3. 參賽方案自行命名，命名盡量簡(jiǎn)潔，請按照“報名號-方案名稱(chēng)-01/02/03”格式命名文件；

4. 作品提交語(yǔ)言：中英雙語(yǔ)或英語(yǔ)；

5. 所有圖紙和文字說(shuō)明在線(xiàn)提交；

6. 封面：作品需上傳封面，封面為作品的主視覺(jué)，尺寸為1045*654，72dpi，2MB以?xún)?

7. 所有圖紙和文字說(shuō)明中，請勿透露參賽者身份信息（如姓名、學(xué)校/機構名稱(chēng)等），如有違反，將取消參賽資格。

1. The design proposal should be presented on no less than 3 sheets of A2 vertical drawings (a maximum of 5), which should be clear and readable (with a margin of 10mm), including:

- Short description: No more than 1,200 words, with details about the materials and technical processes used;

- Registration number: Located on the upper right corner of the drawing and set in 20 point Arial font.

- Drawings should include elevation, axonometric, renderings, detail drawing, model drawing or exploded views.

2. Drawings can be submitted in JPG format (no larger than 10MB for each sheet).

3. The proposal’s title shall be as simple as possible. File name should be saved in the following format: Registration No. - Proposal Title – 01/02/03

4. The submitted proposal shall be in English or bilingual (English and Chinese).

5. All drawings and text are submitted online.

6. The cover, which is the key visual image of your design work, must be submitted online and uploaded as 1045×654 pixel, 72 dpi, less than 2MB.

7. All drawings and descriptive text must not disclose any of the Entrant’s identity information (such as Name, School Name/ Organization Name). Any violation of this policy will result in the Entrant’s disqualification.

作品提交示意

Work Submission Reference

草圖/構造/細節/分析/模型/華峰產(chǎn)品應用標注

Sketches, Diagrams, structural analysis, structural details and models, notes on application of Huafon’s products 

Deadline for entry submission: July 25, 2022 23:59 (GMT + 8)

所有內容最終以官網(wǎng)為準

All contents are subject to designverse official website

—— 參賽者要求/Eligibility ——

1.任何設計、藝術(shù)相關(guān)學(xué)科背景的從業(yè)人員、學(xué)生、愛(ài)好者均可免費參加，不限國籍和年齡。

2.參賽者可以是個(gè)人或者團隊，團隊參賽每組不超過(guò)5人。

3.每個(gè)參賽編號提交作品數不限。

4.團隊所有成員均需預先在 designverse 設計宇宙官網(wǎng)注冊，再由組長(cháng)邀請完成組隊，常見(jiàn)問(wèn)題請關(guān)注官網(wǎng) Q&A。

1. The Competition is open to professionals, students and amateurs with a background in design and art for free. There is no limit on nationality and age.

2. Entrants may participate as individuals or in groups. However, each group shall not exceed 5 persons.

3. There is no limit on the quantity of entries submitted by each registration number.

4. All team members must register on the designverse’s official website in advance, and then be invited by the team leader to complete the team formation. For frequently asked questions, please browse the Q&A section on the official website.

—— 時(shí)間表/Timeline ——

2022年05月13日    報名啟動(dòng)

2022年07月25日    報名截止

2022年07月25日    提交作品截止

2022年07月29日    入圍名單公布

2022年08月02日    Top 30 公布及大眾投票

2022年08月08日    Top 3公布

2022年08月25日    冠軍公布&頒獎典禮暨論壇（暫定）

以上時(shí)間表僅供參考，具體時(shí)間以designverse官網(wǎng)發(fā)布為準。

2022.5.13      Call for entries 

2022.7.25      Registration deadline 

2022.7.25      Submission deadline 

2022.7.29      Release of shortlisted winners 

2022.08.02     Release of Top 30 & Public Voting

2022.08.08     Release of Top 3

2022.08.25       Release of the Champion & Award Ceremony Forum (TBC)

The timeline is just for reference only, the specific time is subject to designverse official website.

 —— 獎項設置/Awards ——

★鞋類(lèi)★

金獎獎金（1名）：人民幣30,000元（稅前）；作品打樣；獲獎證書(shū)

銀獎獎金（2名）：人民幣15,000元（稅前）；作品打樣；獲獎證書(shū)

銅獎獎金（3名）：人民幣5,000元（稅前）；作品打樣；獲獎證書(shū)

★ Footwear Category ★

Gold Award (1 winner): A prize of RMB 30,000 (pre-tax) + Prototype for Work + Certificate of Honour

Silver Award (2 winner): A prize of RMB 15,000 (pre-tax) + Prototype for Work + Certificate of Honour

Bronze Award (3 winner): A prize of RMB 5,000 (pre-tax) + Prototype for Work + Certificate of Honour

★服裝類(lèi)★

金獎獎金（1名）：人民幣30,000元（稅前）；作品打樣；獲獎證書(shū)

銀獎獎金（2名）：人民幣10,000元（稅前）；作品打樣；獲獎證書(shū)

銅獎獎金（3名）：人民幣5,000元（稅前）；作品打樣；獲獎證書(shū)

 ★ Apparel Category ★

Gold Award (1 winner): A prize of RMB 30,000 (pre-tax) + Prototype for Work + Certificate of Honour

Silver Award (2 winner): A prize of RMB 10,000 (pre-tax) + Prototype for Work + Certificate of Honour

Bronze Award (3 winner): A prize of RMB 5,000 (pre-tax) + Prototype for Work + Certificate of Honour

★綜合類(lèi)★

金獎獎金（1名）：人民幣30,000元（稅前）；作品打樣；獲獎證書(shū)

銀獎獎金（2名）：人民幣10,000元（稅前）；作品打樣；獲獎證書(shū)

銅獎獎金（3名）：人民幣5,000元（稅前）；作品打樣；獲獎證書(shū)

★ Comprehensive Category ★

Gold Award (1 winner): A prize of RMB 30,000 (pre-tax) + Prototype for Work + Certificate of Honour

Silver Award (2 winner): A prize of RMB 10,000 (pre-tax) + Prototype for Work + Certificate of Honour

Bronze Award (3 winner): A prize of RMB 5,000 (pre-tax) + Prototype for Work + Certificate of Honour

★TOP30（12名）：獲獎證書(shū)。

★ 入圍（數名）：入圍證書(shū)。

Top 30 (12 winners): Certificate of Top 30 HonourShortlist: Honourable Shortlist Certificate

—— 報名方式/Registration ——

1.登錄官網(wǎng) www.designverse.com.cn 或【閱讀原文】即可報名。

2.歡迎關(guān)注微信公眾號：designverse設計宇宙; 官方微博：@YoungBirdPlan 獲得競賽最新資訊。

3.如有任何疑問(wèn)，可以添加個(gè)人微信號：youngbirdplan 或進(jìn)入官方網(wǎng)站進(jìn)行咨詢(xún)。

1.Please register by logging into our official website: www.designverse.com.cn or click 【閱讀原文】on our Wechat account.

2.For the latest information about this Competition, please follow our official WeChat account: designverse設計宇宙 or our official Weibo account: @YoungBirdPlan;

3. You can directly contact the Competition team by adding YoungBirdPlan as one of your Wechat friends, or you can enter our official website to submit questions. We remain at your service here for any further questions you may have. 

—— 主辦方/Organizers ——

華峰集團

華峰集團創(chuàng )立于1991年，總部位于中國浙江省溫州市。集團現在國內6個(gè)省市及“一帶一路”沿線(xiàn)多個(gè)國家建有產(chǎn)業(yè)基地與銷(xiāo)售公司，下轄50余家全資或控股公司，擁有員工16000余名，是全球聚氨酯制品材料主要產(chǎn)銷(xiāo)企業(yè)。產(chǎn)業(yè)涉足“聚氨酯、聚酰胺、鋁箔材料、可降解塑料”四大先進(jìn)制造和“智能家居、數字經(jīng)濟、LNG”三大戰新產(chǎn)業(yè)以及物流、金融、貿易等服務(wù)領(lǐng)域。

華峰集團建有1個(gè)國家級企業(yè)技術(shù)中心、1個(gè)國家級博士后工作站、3個(gè)省級企業(yè)研究院；擁有3家上市公司（“華峰化學(xué)”、“華峰超纖”和“華峰鋁業(yè)”），13家國家高新技術(shù)企業(yè)，6家公司被認定為“全國制造業(yè)單項冠軍示范企業(yè)”“全國制造業(yè)單項冠軍產(chǎn)品”，所有系列產(chǎn)品均為國家/行業(yè)標準的起草制定單位。華峰集團于2018年首次躋身“中國企業(yè)500強”，連續多年位列“中國大企業(yè)集團競爭力500強”“中國制造業(yè)企業(yè)500強”“中國民營(yíng)企業(yè)500強”“中國石油和化學(xué)工業(yè)百強”“浙江省百強企業(yè)”。

華峰集團秉承“共同目標，共同創(chuàng )業(yè)，共同利益，共同發(fā)展”的核心理念，遵循“做強主業(yè)、適度多元、創(chuàng )新驅動(dòng)、產(chǎn)融結合”的戰略定位，堅持“技術(shù)、機制、管理、文化”四大創(chuàng )新，致力于產(chǎn)業(yè)產(chǎn)品向價(jià)值鏈高端發(fā)展，努力打造成為國際一流的新材料合作伙伴及有品牌影響力的大型企業(yè)集團。

Huafon Group, headquartered in Wenzhou, Zhejiang, China. As major PU products manufacturer and seller, we now have industrial centers and marketing companies in 6 domestic regions and participating countries of the BRI, over 50 wholly-owned or controlling companies, and employ 16,000 people. We carry out activities in advanced manufacturing fields of “polyurethane, polyamide, aluminum foil materials, degradable plastics”, emerging fields of “smart home, digital economy and LNG”, logistics, finance, trade and other areas.

We have a national enterprise technology center, a national postdoctoral workstation, 3 provincial enterprise research institutes, 3 listed companies (Huafon Chemical, Huafon Microfliber and Huafon Aluminum), and 13 national high-tech enterprises. 6 of our companies have been awarded titles of “National Individual Champion Demonstration Enterprise in Manufacturing” and “National Individual Champion Product in Manufacturing”, and producers of all series products have been serving as drafters of national and industrial standards. We were listed as a “Top Chinese 500” company for the first time in 2018 and we also have been ranked among “China 500 Most Competitive Large Enterprise Groups”, “Top 500 Chinese Manufacturers”, “Top 500 Chinese Private Enterprises”, “Top 100 Chinese Enterprises in Petrochemical Industry”, and "Top 100 Enterprises in Zhejiang” several years in a row.

We strive to move our products towards the high end of value chain and establish ourselves as a leading global partner of new materials and a large enterprise group with powerful brands by working with stakeholders on common goal, business, benefit and development, growing the core, diversifying business properly, and fusing industry with finance, and spurring innovation in terms of technology, mechanism, management and culture.

Young Bird Plan嫩鳥(niǎo)計劃

由創(chuàng )始人葉春曦女士發(fā)起成立于2013年，是一家面向全球創(chuàng )意和設計人才的高品質(zhì)競賽平臺。以目標建造、名師輔導、跨界評委為三大DNA，并迅速地在全球城市設計、建筑設計、景觀(guān)設計、室內設計、產(chǎn)品設計、標識設計、時(shí)尚設計等各大設計領(lǐng)域內獲得了高度關(guān)注。

不斷對接政界、商界、學(xué)界的多角度需求，積極縫合設計師、制造商、開(kāi)發(fā)商、城市運營(yíng)商、使用者之間的斷層，致力于設計和創(chuàng )新，讓世界各地的創(chuàng )意人才參與到創(chuàng )造過(guò)程中，有機會(huì )參與和推動(dòng)大量關(guān)注于城市空間與生活美學(xué)的競賽設計項目與產(chǎn)品的完美實(shí)現，為中國的城市化發(fā)展和各品牌的產(chǎn)品迭代提供高質(zhì)量的解決方案并做出貢獻，致力于為青年設計力量的崛起創(chuàng )造一切可能，在業(yè)界擁有無(wú)可替代的影響力。

Founded in 2013 by Isa Ye, Young Bird Plan, is an international competition platform for global design talents. With three key elements – fabrication, mentor guidance and an interdisciplinary jury – it is fast becoming a leading voice in global design fields like urban design, architecture design, landscape design, interior design, product design, logo design and fashion design. In the past five years, it has attracted participants from 1,045 top design institutions and 4,257 top design agencies domestically and worldwide, covering 310 cities in 75 countries.

The platform constantly connects and meets various demands from political, business, and academic circles and actively fills supply and demand gaps among designers, manufacturers, developers, urban operators and users. We are committed to design and innovation, and offering opportunities for creative minds around the world to participate in the creation process, so as to propel the implementation of design projects and products focusing on urban spaces and life aesthetics. Young Bird Plan is devoted to pushing urban development and offering high-quality solutions to product updates. As one of the most influential design competition platforms around the world, and based on approximately 30 competitions held in the past 9 years, we make every effort to create opportunities for young designers. 

——版權聲明Copyright Disclaimer——

依照國家有關(guān)法律法規，凡主動(dòng)參與本次征集活動(dòng)的所有參賽者，均視為已經(jīng)對所提交的作品版權歸屬作如下不可撤銷(xiāo)聲明：

■ 原創(chuàng )聲明：參與作品必須是參賽者個(gè)人/團隊原創(chuàng )作品，不能侵犯任何第三方個(gè)人和單位的任何專(zhuān)利權、著(zhù)作權、商標權及其他合法知識產(chǎn)權。一旦查實(shí)非原創(chuàng )作品，主辦單位有權立即取消其參與、入圍與資助資格，收回資助資金物資及保留追究法律責任的權利，如主辦單位因此被起訴或產(chǎn)生其他損失的，主辦單位有權要求該參賽者進(jìn)行全額賠償，主辦單位已先行賠付的，有權向參賽者追償所有直接損失及間接損失(包括且不限于律師費、訴訟費、保全費、鑒定費、公證費等)。

■ 同意聲明：本次大賽采用線(xiàn)上評選的方式，參賽者上傳作品即表示同意授權主辦單位為舉辦大賽目的向所有人署名或隱名的形式展示作品，同意大賽確定的評選方式。參賽者提交作品之前，已仔細閱讀所有條款，充分理解并表示同意，本次大賽的評委會(huì )對所有獲獎作品的評選結果擁有最終裁定權。

秉承公平、公正、公開(kāi)的原則，競賽工作組將邀請專(zhuān)業(yè)領(lǐng)域人士組成評審團，對競賽進(jìn)行方案評選工作。如有作品糾紛問(wèn)題可聯(lián)系競賽工作組進(jìn)行舉報，并提供相應的證據作為佐證(如抄襲作品的相關(guān)文件)，一經(jīng)查實(shí)將取消參賽或獲獎資格。

參賽者在任何情況下都不得聯(lián)系或嘗試聯(lián)系評審團成員，如經(jīng)發(fā)現，將取消參賽資格。

參賽者提交作品，即表示參賽者同意競賽組織方有權以獨占的方式優(yōu)先有償獲得作品知識產(chǎn)權的權力。

在競賽結果發(fā)布之前，參賽者須對其設計作品保密。直到華峰HUAFON—2022材料應用創(chuàng )新設計大獎獲獎?wù)哒焦?。如有違反，將取消參賽資格。

其他更具體的官方規則將發(fā)布在 designverse 競賽規則中請仔細閱讀。

In accordance with applicable laws and regulations, by participating in this competition, each Entrant irrevocably agrees to abide by the below statements about the copyrights for all submissions.

■ Statement of Originality

All submissions must be original, and each Entrant shall ensure that his/her entry does not infringe any third party’s rights, including patents, copyrights, trademarks, and so on. Otherwise, the Entrant will be disqualified from the competition, and the organizer will withdraw all the sponsorship money and materials and reserve the right to investigate and affix legal liability of infringement. All damages and losses arising therefrom shall be borne by the Entrant; and all the direct and indirect damages (including but not limited to attorney fees, legal fees, costs of preservation, appraisal costs, notarial fees, and so on) suffered by the organizer shall be compensated by the Entrant.

■ Statement of Consent

By submitting an entry, each Entrant agrees to authorize the organizer to publicly display the work in the form of credited or hidden names to everyone for the purpose of holding the competition, and accepts the online selection process. And before uploading a submission, each Entrant must confirm that he/she has read and fully understands all of the clauses, and accepts them. The judging panel reserves the right to make a final decision on entry assessment and award list.

According to the principles of fairness, impartiality and openness, the Competition Commission will invite professionals of each field to form the Jury and work on the appraisal of entry. If there is any dispute on entry, please contact and report to the Competition Commission with corresponding proof (such as related files of the plagiarized work). If the plagiarism is verified and confirmed after investigation, it means automatic disqualification either on participating in the Competition or on winning an award.

*In any circumstance, the Entrant shall not contact or try to contact any member of the Jury. Any form of violation against this rule means automatic disqualification.

The submission of work by the Entrant refers to the Entrant agree the organizer of the Competition to have the sole right of priority on obtaining the intellectual property of the entry work based on purchasing.

Before the final release of the Competition’s result, the confidentiality of the entry work shall be protected by the Entrant till the Champion of HUAFON-2022 Material Application Innovation Design Award is formally announced. Any form of violation against this rule means automatic disqualification.

The detailed Official Rules of this Competition will be published on the designverse website. Please read them carefully.

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https://mp.weixin.qq.com/s/afQTISJmKti_bNtQJ3xk-Q