2022上汽設計國際挑戰賽（SDC）十周年
設計任務(wù)書(shū)
Design Task
「未來(lái)印象」[Future Impresion]
一眼中國，一眼科技，一眼未來(lái)。
A glance at China,
A glance at technology,
A glance at future.
序言：Preface:
回顧過(guò)去，航天技術(shù)帶來(lái)的太空探索潮，信息技術(shù)帶來(lái)的元宇宙熱……人們對未來(lái)的幻想總會(huì )受到每個(gè)時(shí)代科技的啟發(fā)和影響?，F在，我們正站在人類(lèi)曾經(jīng)暢想中的時(shí)間點(diǎn)上，或許如今的世界并非是曾經(jīng)想象中的模樣，但我們的思想不會(huì )就此停下，因為好奇是人類(lèi)與生俱來(lái)的本能。請帶著(zhù)一顆赤子之心，去構建你眼中的未來(lái)世界吧。 Looking back on the past, the space exploration tide brought by space technology and the meta cosmic fever brought by information technology... People's fantasies about the future will always be inspired and influenced by science and technology in each era. Now, we are standing on the time point that human beings once imagined. Maybe the world today is not what we once imagined, but our thoughts will not stop here, because curiosity is an innate instinct of human beings. Please build the future world in your eyes with a pure heart.
任務(wù)書(shū)TASK一[WE&ME中國潮][WE & ME CHINA WAVE]
這是一個(gè)屬于中國的汽車(chē)時(shí)代。隨著(zhù)在互聯(lián)網(wǎng)技術(shù)、智能駕駛技術(shù)上的強勢發(fā)力，我們正在汽車(chē)工業(yè)歷史上書(shū)寫(xiě)著(zhù)屬于中國的篇章。隨著(zhù)智能互聯(lián)與生活場(chǎng)景的深度融合，汽車(chē)承載著(zhù)一個(gè)人、一個(gè)家庭乃至一個(gè)國家對外的表達。請以「WE&ME中國潮」為題，拋開(kāi)具象的“中國符號”，挖掘內在的“中國精神”與“中國品質(zhì)”，為榮威品牌設計一款車(chē)型，來(lái)展現新時(shí)代的中國自信。這應當是一款極具性格的產(chǎn)品，可能是強健有力的硬派越野，也可能是精致小巧的都市精靈…他應當承載著(zhù)你所提煉出的精神品質(zhì)展現出新時(shí)代的“中國潮”。
In a context where the automotive landscape is heavily influenced by Chinese progress and proliferation of technology.The car has become an ultra-connected device that goes beyond pure mobility by representing a person, a family or even a country.Digging deeper into vibrant Chinese values, symbols and spirit, use cutting-edge technologies to create a very personal lifestyles vehicle to showcase the new Wave of Automotive Design.DESIGN A PERSONAL LIFESTYLE VEHICLE TO SERVE AS A MANIFESTO FOR CHINA’S SPIRIT IN THE NEW ERA.
任務(wù)書(shū)TASK二[科技運動(dòng)潮][TECH SPORTY BOOM]
科技在不斷的趨同與分裂?？萍紟?lái)了標準化、同質(zhì)化，提高了效率。卻也賦予個(gè)體更多元的選擇和自我表達的窗口，文化的注入會(huì )讓科技更有溫度，讓多元的文化思潮同時(shí)涌動(dòng)在大時(shí)代中。當二次元遇上虛擬現實(shí)技術(shù)、當貓奴遇上智能穿戴設備…不同子文化與科技的碰撞都會(huì )帶來(lái)意想不到的交通工具使用場(chǎng)景。請以「科技運動(dòng)潮」為題，為名爵品牌繼Cyberster之后設計一款重磅電動(dòng)車(chē)型來(lái)豐富產(chǎn)品線(xiàn)，用你獨特的視角來(lái)展現名爵品牌的“科技運動(dòng)潮”。
Technology has rapidly become an enabler and window for personal expression.The strengthening bond between human essence and tech innovation gives us a new space to express ourselves, experiment andexplore our past our present and our future.Cybester is the latest forward-looking MG interpretation of this new Metaverse wave where sports and gaming blend and progress. What’s next? CREATE THE NEW MG HALO, SHOWCASE THE NEXT CHAPTER, Use VIRTUAL SUB-CULTURES AND TECH MUTATIONS TO (RE)-AWAKEN THE PASSION FOR SPORTS CARS.
任務(wù)書(shū)TASK三[進(jìn)化未來(lái)潮][THE REVOLUTIONARY UTOPIA]
隨著(zhù)時(shí)代的變革，設計也在不斷進(jìn)化，從聚焦功能到提升體驗，再到驅動(dòng)創(chuàng )新。未來(lái)，設計不應局限于物質(zhì)表象，我們可以通過(guò)設計探討人與社會(huì )，人與自然，人與技術(shù)的關(guān)系。請以「進(jìn)化未來(lái)潮」為題，并為飛凡品牌設計一款未來(lái)車(chē)型，這款車(chē)型應當適應人類(lèi)社會(huì )的進(jìn)化，從而扮演著(zhù)除工具外的其他角色?；蛟S它體現了先進(jìn)、獨創(chuàng )的審美，或許與安全、環(huán)保等價(jià)值相關(guān)聯(lián)，他超越了當下人們對汽車(chē)的定義，解決了傳統汽車(chē)所不能解決的問(wèn)題，展現了飛凡品牌的“進(jìn)化未來(lái)潮”。
As times change, design evolves from functional application creating and enhancing experiences. The role of high-performance technology is to bring positive changes and meaningful solutions to our world. Imagine a technological Utopian World where the vehicle can evolve from mobility to responsibility.HOW CAN WE USE PROGRESSIVE AESTHETICS TO DEFINE THE NEW EFFORTLESS HERO VEHICLE, CAPABLE OF A journey REVOLUTION?
期待新一屆大賽新的中國汽車(chē)設計力量，讓世人看到中國的美好未來(lái)！Looking forward to the new Chinese automobile design forcein the new competition,Let the world see China's bright future!
上汽設計國際挑戰賽組委會(huì )
2022年2月SAIC DESIGN CHALLENGE Organizing CommitteeFebruary 2022
https://mp.weixin.qq.com/s/UmpTVqJSPaoYRA-HrctNaw
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