作為記錄和傳達語(yǔ)言的符號載體，文字在人類(lèi)文明進(jìn)程中發(fā)揮著(zhù)巨大作用，它是重要的溝通交流媒介。在文明發(fā)展的漫長(cháng)歷程中，人們不斷探索文字的表現形式。在科技信息高速發(fā)展的時(shí)代，人們的生活節奏變得越來(lái)越快，傳統文字閱讀已跨越時(shí)代語(yǔ)境與媒介的界限，文字的視覺(jué)化表達也成為重要課題。
　　As carriers of recorded and conveyed language symbols,words play a significant role in the progression of human civilization,serving as crucial means of communication and exchange.Throughout the long course of civilization's development,people have continuously explored various forms of textual expression.In an era characterized by rapid advancements in technology and information,the pace of life has accelerated,transcending the boundaries of traditional textual reading across temporal contexts and media.The visual representation of words has consequently become an important topic of consideration.
　　由南京藝術(shù)學(xué)院發(fā)起主辦的“字酷”國際文字藝術(shù)設計展，是一個(gè)面向字體研究者、設計者與院校師生的國際性設計展，在原創(chuàng )性和探索性中促進(jìn)文字藝術(shù)設計的不斷發(fā)展與演化。自2016年起“字酷”國際文字藝術(shù)設計展已成功舉辦6屆，得到了設計師群體及在校師生的大力支持與積極參與，參賽作品數量越來(lái)越多，成為設計界廣為關(guān)注的文字主題類(lèi)重要賽事，現面向全球公開(kāi)征集第7屆“字酷”國際文字藝術(shù)設計展作品。
　　The“Cool Words”Words Art Design Exhibition,initiated by Nanjing University of the Arts,stands as an international showcase dedicated to font researchers,designers and academic professionals.It promotes the continuous development and evolution of words art design through originality and exploratory approaches.Since 2016,the“Cool Words”Words Art Design Exhibition has been successfully held for 6 times.It has garnered strong support and active participation from the designer community,as well as from faculty and students.The increasing number of exhibited works has made it a prominent event in the design industry,drawing widespread attention as a significant exhibition in the realm of words-themed art.
　　2024年也是中國農歷的甲辰年，生肖龍年具有深厚的歷史文化內涵。龍是中華民族的圖騰和精神標識，也是中華文明和中華民族的象征圖形，更是維系全世界華人的精神紐帶。
　　請您使用熟悉的語(yǔ)言、文字創(chuàng )作一張以“龍”為主題的字體設計海報，而不是圖像，挖掘龍文化的內涵與外延，結合現代設計的語(yǔ)言表達，依托文字藝術(shù)展現中國傳統龍文化的獨特魅力。在龍主題的前提下，只要是包含文字的設計作品都可參加。形式包括海報設計、書(shū)籍設計、版面設計、標志符號設計、成套字體設計、數字媒體藝術(shù)、文創(chuàng )產(chǎn)品設計、綜合藝術(shù)等。
　　A.Dragon culture theme design:
　　In 2024,according to the Chinese lunar calendar,it will be the Year of the Dragon,possessing profound historical and cultural significance.The dragon is a totem and spiritual symbol of the Chinese nation,representing a significant figure in Chinese civilization and the identity of the Chinese people.It is also the spiritual link that uniting Chinese communities around the world.
　　We invite you to create a font design poster with the theme of"dragon"using your familiar language and text,rather than graphic images.Our aim is to explore the connotations and extensions of dragon culture,combining the language expression of modern design to showcase the unique charm of traditional Chinese dragon culture through text art.Under the premise of dragon theme,any design work containing text is welcome,including poster design,book design,layout design,logo symbol design,complete font design,digital media art,cultural and creative product design,comprehensive art,etc.
　　以文創(chuàng )產(chǎn)業(yè)、視覺(jué)藝術(shù)、大眾消費和流行時(shí)尚的發(fā)展現狀為背景，結合當下文化創(chuàng )意與潮流時(shí)尚的設計趨勢，提煉漢字文創(chuàng )元素并應用于更多載體，探索漢字藝術(shù)在文創(chuàng )設計中的審美特點(diǎn)、形式表達及設計方法等。通過(guò)創(chuàng )意和設計的力量，賦予漢字新的生命和表達形式，展現漢字獨特的美感和藝術(shù)魅力。本主題旨在立足漢字的文化內涵及語(yǔ)義構型等，在學(xué)科交融中尋求漢字文創(chuàng )的設計創(chuàng )新，讓漢字文化得到傳承和發(fā)展，實(shí)現漢字文創(chuàng )的多元形式演繹。
　　B.Chinese Character Innovation Theme Design:
　　Taking into account the current development status of cultural and creative industries,visual arts,mass consumption,and fashion trends,this theme aims to extract elements of Chinese character innovation from cultural creativity and fashion trends and apply them to various mediums.It explores the aesthetic characteristics,formal expressions,and design methods of Chinese character art in cultural and creative design.Through creativity and design,it aims to infuse new life and forms of expression into Chinese characters,showcasing their unique beauty and artistic charm.This theme aims to seek design innovation in Chinese character innovation based on the cultural connotations and semantic structures of Chinese characters,promoting the inheritance and development of Chinese character culture and achieving diverse interpretations of Chinese character innovation.
　　在文字的發(fā)展過(guò)程中，受地域和文化等影響形成了不同的文字體系，如漢字、拉丁字母、希臘字母等。在全球化發(fā)展的背景下，不同文字間的交流與互動(dòng)變得頻繁而深入，不同文字間的多元共生現象越加明顯，使得不同文字能夠相互借鑒、相互影響，形成新的表達方式與文化體驗。
　　本主題旨在通過(guò)打破傳統文字設計的限制和框架，創(chuàng )造出具有個(gè)性化、創(chuàng )新性和豐富性的設計作品。從不同文字的交流共生之間尋找設計創(chuàng )新路徑，重點(diǎn)體現文字間的相互影響與創(chuàng )新，展示不同文化之間的交流和理解，推動(dòng)文化多樣性和包容性的表達。
　　C.Pluralistic Coexistence of Text Theme Design:
　　Throughout the evolution of written language,diverse writing systems have emerged,influenced by geographical and cultural factors,including Chinese characters,the Latin alphabet,the Greek alphabet,and more.Against the backdrop of globalization,the interaction among diverse texts has become increasingly frequent and profound,leading to the prominent phenomenon of pluralistic coexistence.
　　This theme aims to transcend the constraints of traditional text design,fostering the creation of personalized,innovative,and diverse design works.By exploring innovative pathways in the communication and coexistence of diverse texts,it underscores the mutual influence and innovation among texts,spotlighting the exchange and comprehension between disparate cultures,and championing the expression of cultural diversity and inclusivity.
　　以文字藝術(shù)為主題的海報設計、書(shū)籍設計、版面設計、標志符號設計、成套字體設計、數字媒體藝術(shù)、文創(chuàng )產(chǎn)品設計、綜合藝術(shù)等，能夠體現文字主題的作品均可參加。
　　D.Pluralistic Coexistence of Text Theme Design:
　　Works reflecting the theme of text art,such as poster design,book design,layout design,logo symbol design,complete font design,digital media art,cultural and creative product design,comprehensive art,etc.,are all eligible to participate.
　　參賽費用：
　　免費參展
　　征集對象：
　　世界各地區的藝術(shù)家、設計師、院校師生、文字研究者和設計機構
　　征集時(shí)間：
　　2024年5月1日—2024年9月1日（24:00）
　　設計形式：
　　海報設計、書(shū)籍設計、版面設計、標志符號設計、成套字體設計、數字媒體藝術(shù)、文創(chuàng )產(chǎn)品設計、綜合藝術(shù)等。
　　作者權益：
　　入選者將獲得組委會(huì )頒發(fā)的入選證書(shū)，作品將參加2024第7屆“字酷”國際文字藝術(shù)設計展。優(yōu)秀設計作品將收錄于《2024“字酷”國際文字藝術(shù)設計展作品集》并在全球業(yè)界傳播，入選者可享受作品集的優(yōu)先購買(mǎi)優(yōu)惠。
　　Entry Fee:
　　Free Participation
　　Target Participants:
　　Artists,designers,faculty and students from schools,researchers in typography,and design institutions worldwide
　　Submission Period:
　　May 1,2024-September 1,2024(24:00)
　　Submission Formats:
　　Poster design,book design,layout design,logo symbol design,complete font design,digital media art,cultural and creative product design,comprehensive art,etc.
　　Rights of Participants:
　　Selected entrants will receive a certificate of selection issued by the organizing committee,and their works will be showcased at the 7th“Cool Words”Words Art Design Exhibition 2024.Outstanding design works will be included in“TheWorks of the 7th'Cool Words'Words Art Design Exhibition 2024”and disseminated throughout the global industry.Selected participants will also own the purchase discount on“The Works of the 7th'Cool Words'Words Art Design Exhibition 2024”.
　　初審階段：
　　登陸官網(wǎng)（post.coolwords.cn）在線(xiàn)上傳作品
　　終審階段：
　　組委會(huì )將在初審結束后公布入選名單，入選者須根據要求提交相應的終審文件或實(shí)物，詳情請關(guān)注組委會(huì )后期相關(guān)推送。
　　靜態(tài)作品：
　　JPG格式/A4尺寸/文件大小不超過(guò)5mb
　　實(shí)物作品：
　　圖片要求多角度、兼具整體和局部、能清晰體現作品原貌，并標注作品尺寸(長(cháng)×寬×高mm)/JPG格式/A4尺寸/文件大小不超過(guò)5mb
　　動(dòng)態(tài)作品：
　　播放時(shí)長(cháng)為5-10秒，畫(huà)面比例7x10（豎版）/mp4/h.264高比特率/分辨率不低于1080pixel/視頻文件不超過(guò)30M
　　命名方式：
　　姓名_作品名稱(chēng)_設計類(lèi)別。例如：xxx_龍年大吉_A.“龍”主題海報
　　實(shí)物郵寄：
　　中國江蘇省南京市鼓樓區北京西路74號南京藝術(shù)學(xué)院
　　聯(lián)系電話(huà)：
　　陳老師(18651606106)張老師(13352585349)馬老師(15295509110)
　　注意事項：
　　1)為保障參賽者權益，報名時(shí)請填入有效的E-mail郵箱，組委會(huì )將會(huì )以此信箱傳送重要訊息及通知。
　　2)不符合參賽規則和技術(shù)要求的作品將不會(huì )被接受，作品成功提交后將收到系統自動(dòng)確認。
　　Initial Review Stage:
　　Upload your works online via the official website(post.cool words.cn).
　　Final Review Stage:
　　After the initial review,the organizing committee will anounce the list of selected entries.Selected participants are required to submit the corresponding final review documents or physical works as requested.Please pay attention to the relevant updates from the organizing committee for further details.
　　Static Works:
　　JPG format/A4 size/File size not exceeding 5 MB.
　　Physical works:
　　Images should be provided from multiple angles,showing both overall and detailed views,clearly reflecting the original appearance of the works,and indicating the dimensions(length x width x height㎜)/JPG format/A4 size/File size not exceeding 5 MB.
　　Dynamic Works:
　　Duration of 5-10 seconds,aspect ratio of 7x10(vertical version)/
　　mp4 format/h.264 high bit rate/Resolution not less than 1080 pixels/Video file not exceeding 30 MB.
　　Naming Convention:
　　"name+work name+work category"
　　(For example:xxx_Lucky Dragon Year_Poster Design)
　　Mailing Address for Physical Submissions:
　　Nanjing University of the Arts,74 Beijing West Road,Gulou District,Nanjing,Jiangsu Province,China.(中國江蘇省南京市鼓樓區北京西路74號南京藝術(shù)學(xué)院)
　　Contact:
　　Mr.Chen(18651606106),Mr.Zhang(13352585349),Mr.Ma(15295509110)
　　Notes:
　　1)To protect the rights and interests of participants,please provide a valid email address during registration.Important messages and notifications will be sent to this email address by the organizing committee.
　　2)Works that do not comply with the competition rules and technical requirements will not be accepted.After successful submission,you will receive an automatic confirmation from the system.
　　本屆大賽入選作品于2024年12月在南京藝術(shù)學(xué)院美術(shù)館展覽,以及國內外巡回展覽。
　　The selected works of this competition will be exhibited at the Art Museum of Nanjing University of the Arts in December 2024,followed by a series of domestic and international touring exhibitions.
　　本次參賽作品的知識產(chǎn)權將為大賽組委會(huì )所有，組委會(huì )享有作品的拍攝、重印、出版和推廣權，組委會(huì )將匯編、設計、出版，記錄和推廣本次活動(dòng)。
　　The intellectual property rights of the entries in this competition will be owned by the organizing committee.The committee has the rights to photograph,reprint,publish,and promote the works.The organizing committee will compile,design,publish,document,and promote this event.
　　參賽作品必須為參賽者本人或團隊的原創(chuàng )作品，如一旦發(fā)現參賽作品為抄襲他人創(chuàng )意、概念的行為，或作品發(fā)生版權、知識產(chǎn)權等糾紛，由作者自行承擔后果，一概與“字酷”國際文字藝術(shù)設計展組委會(huì )無(wú)關(guān)，組委會(huì )將取消其參賽資格，組委會(huì )擁有所有參賽作品的展覽、出版、宣傳、收藏、用于電視、網(wǎng)絡(luò )、平面或廣播媒體展示的權利，對本次活動(dòng)規則產(chǎn)生任何疑議，組委會(huì )保留最終解釋權，與本次活動(dòng)有關(guān)的任何未盡事宜，均由組委會(huì )進(jìn)一步規定規則并進(jìn)行解釋。
　　The submitted works must be original creations of the participants or their teams.In the event of plagiarism or disputes related to copyright,intellectual property,or other issues arising from the submitted works,the participants are solely responsible for the consequences.The“Cool Words”Words Art Design Exhibition Organizing Committee disclaims any responsibility and reserves the right to cancel the participant's eligibility.The Organizing Committee retains all rights to exhibit,publish,promote,collect,and display the submitted works on television,internet,print,or broadcast media.In the event of any doubts or disputes regarding the rules of this event,the Organizing Committee reserves the ultimate right of interpretation.Any matters not covered in these rules will be further specified and interpreted by the Organizing Committee.
　　附：附件僅供設計師了解中國“龍”文字的演變及古代龍紋圖形的部分參考與創(chuàng )意啟示。
　　Attachment:
　　The attachment is provided for designers as a partial reference and creative inspiration for understanding the evolution of Chinese character'龍'(dragon)and ancient dragon patterns.
　　主辦單位：
　　南京藝術(shù)學(xué)院
　　承辦單位：
　　南京藝術(shù)學(xué)院設計學(xué)院、國家語(yǔ)言文字推廣基地（南京藝術(shù)學(xué)院）、紫金文創(chuàng )研究院
　　指導單位：
　　江蘇省教育廳文字語(yǔ)言工作委員會(huì )
　　協(xié)辦單位：
　　中國中文信息學(xué)會(huì )漢字字形信息專(zhuān)業(yè)委員會(huì )、中國文字博物館、TDC東京字體指導俱樂(lè )部、日本印刷博物館、金陵刻經(jīng)處
　　支持機構：
　　南京藝術(shù)學(xué)院字酷國際文字藝術(shù)研究中心
　　南京藝術(shù)學(xué)院實(shí)驗藝術(shù)中心
　　南京藝術(shù)學(xué)院紫金文創(chuàng )研究院
　　江蘇省高校文化創(chuàng )意與綜合材料實(shí)驗室
　　國家社科基金藝術(shù)學(xué)重大項目
　　“中華生活美學(xué)思想及其當代設計理論與實(shí)踐研究”（23ZD12）課題組
　　總顧問(wèn)：
　　俞鋒張凌浩
　　學(xué)術(shù)支持：
　　李向民
　　聯(lián)合策展：
　　曹方蔣杰
　　統籌：
　　張歐馬全福王瀟嫻陳麒旭
　　助理：
　　任琪琪潘安然辛松卓
　　Organizer:
　　Nanjing University of the Arts
　　Host:
　　Nanjing Arts Institute School of design
　　National Language and Script Promotion Base（Nanjing University of the Arts）
　　Purple Academy of Culture&Creativity
　　Guiding Unit:
　　Language Commission of Jiangsu Education Department
　　Co-organizers:
　　Chinese Character Form Information Professional Committee of Chinese Information Processing Society of China,“Cool Words”International Words Art Research Center at Nanjing University of the Arts,National Museum of Chinese Writing,Tokyo Type Directors Club,Japan Printing Museum,Jinling Scriptural Press
　　Institutional Support:
　　“Cool Words”International Words Art Research Center,Nanjing University of the Arts
　　Experimental Art Center,Nanjing University of the Arts
　　Purple Gold Cultural and Creative Research Institute,Nanjing University of the Arts
　　Laboratory of Cultural Creativity and Comprehensive Materials in Jiangsu Province's Universities
　　Project Team for National Social Science Fund Art Major Project:“Research on Chinese Aesthetic Thought of Living and its Contemporary Design Theory and Practice"(Approval No.23ZD12)
　　Chief Consultants:
　　Yu Feng
　　Zhang Linghao
　　Academic Support:
　　Li Xiangmin
　　Joint Curators:
　　Cao Fang
　　Jiang Jie
　　Overall Coordination:
　　Zhang Ou
　　Ma Quanfu
　　Wang Xiaoxian
　　Chen Qixu
　　Assistants:
　　Ren Qiqi
　　Pan Anran

　　Xin Songzhuo

https://mp.weixin.qq.com/s/205M8hwO5oXDVLFRgQkOeQ